Our Property Damage Marketing Process
No Mysteries. No Surprises. Here's Exactly How We Work.
Most marketing agencies keep their process vague on purpose. Vague is easier to hide behind. We do the opposite. This page is the exact system every client lives in: how we build your strategy, what you see every month, and how we prove it's working. If you've ever paid an agency and wondered what they actually did, this page is for you.
01
Goal Setting
02
Strategy & Projections
03
Rapid Implementation
04
Optimize & Iterate
05
Collaborate & Refine
06
Achieve & Grow
How We Get Results: Our Six-Phase Process
Phase 1
Goal Setting
We listen to your story and turn it into real, measurable goals. If a goal isn't realistic for your market or budget, we say so before you spend a dollar.
Phase 2
Strategy, Budget & Projections.
Your custom plan: which channels, in what order, at what budget, with honest projections. You see the whole strategy before we execute an hour of it.
Phase 3
Rapid Implementation
The foundation gets front-loaded: tracking, pages, content, campaigns. You watch it happen from your very first monthly agenda.
Phase 4
Optimization & Iteration
As your metrics come in, the system adjusts: refine what's working, cut what isn't, and grab mid-month opportunities like a storm that just moved through your market.
Phase 5
Collaboration & Refinement
We review lead quality with you. "Here are the leads, how did they go?" Your feedback shapes the next month's agenda.
Phase 6
Goal Achievement & Growth
Goals hit, bigger goals set: larger jobs and cases, new service areas, deeper control of your market. The process doesn't end. It compounds.
Key Points: What You Get From Our Process
- Goals and projections in writing before you spend a dollar, so you know what success looks like for your market and budget.
- The foundation (tracking, pages, content, campaigns) gets built first, not spread thin over a year of retainers.
- Every month closes with a work-completed update and opens with a new agenda. You always know what your fee bought.
- Lead reporting is required at six months and beyond. We insist on the report card that proves your return.
- The same process runs for restoration companies, roofing contractors, and property damage lawyers, tuned to how each one gets hired.
What Every Month Looks Like
Transparency isn't a value statement here. It's a schedule.
Start of the month: your agenda.
You receive a monthly agenda listing all the work we'll be completing: the pages, the content, the campaigns, the fixes. Before the month starts, you know exactly what your fee is buying.
During the month: the work.
We execute the agenda. If opportunities come up mid-month, a weather event or a new ranking opening, we take them and tell you about it.
End of the month: the proof and the plan.
You receive two things: a work-completed update showing everything that got done, and your next monthly agenda. Every month closes the loop and opens the next one. You are never left wondering what happened or what's coming.
Monthly Agenda
Work Completed
Next Month's Strategy
Month-End
Update
Transparency Every Month
Lead Reports: Because Results Get Proven, Not Promised
From day one, you can opt in to CallRail, call tracking that ties every lead to the exact source that produced it. That's what powers our lead reports: not "your traffic is up," but "here are the leads that came in, and here's where each one came from."
And here's our accountability rule:
For every client at six months and beyond, lead reporting is mandatory. Not optional, not an upsell. Required. By month six your system is producing, and we insist on the reporting that proves it, because proving your return is our job. We're the rare agency that requires its own report card.
Progress Calls, On Your Schedule
Some owners want a call every month. Some want a call when something matters. Both are right. We set up phone meetings to walk through progress as often as you'd like, scaled to your budget. Between calls, your monthly agenda and work-completed updates mean you're never in the dark anyway.
You Will Never Wonder What You Are Paying For
If you have been burned by an agency before, you are not alone, and you do not have to take our word for anything. Agendas come before the work, updates come after it, and lead reports prove it. If a month ever leaves you with questions, Rob picks up the phone. Start with a free consultation and we will walk you through exactly what your first ninety days would look like.
"Agendas before the work. Updates after it. Lead reports to prove it. You will never wonder what you're paying for."
Rob, Founder, Property Damage Marketing