Roofing Marketing Agency
Be the Roofer a Homeowner Is Relieved to See
Roofing marketing by Property Damage Marketing: repeat and referral first, speed to lead on every campaign, then Local Services Ads, search, maps, and a website that books inspections, all reported in cost per opportunity. A system you can hold accountable.
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Roofing Marketing Is a Trust Problem Before It Is a Lead Problem
A homeowner distrusts roofers by default and trusts their insurance company by default, and both are earned. They cannot see the roof, so they grade the phone, the reviews, the website, whether the company named its products and published a price, and whether the owner's name matches the license. Every lead a roofing company buys is judged against that distrust in the first five minutes. That is why roofing marketing that starts with ads so often fails: it pours leads onto a company the homeowner has no reason to trust yet.
Property Damage Marketing builds roofing marketing in the order that works. Repeat, referral, and reputation first, because the best roofing companies in the country get more than half their work there. Speed to lead second, because a lead nobody answers is the most expensive lead you bought. Then Local Services Ads, search ads, the map pack, ranking pages, and a website that answers the trust questions before they are asked. Every piece is tracked and reported in cost per opportunity, and the worst campaigns get cut every year.
Property Damage Marketing was founded by Rob Claybon after directing $1,000,000 a month in SEO and $6,000,000 a month in advertising for law firms. We market for every profession that helps property owners rebuild, roofers, restoration companies, property damage lawyers, and public adjusters, and never for carriers or lead platforms.
Roofing Marketing: Key Points
- Roofing marketing is built in order: repeat, referral, and reputation first; speed to lead second; then Local Services Ads, search, the map pack, ranking pages, and a website that books inspections.
- Property Damage Marketing is a roofing marketing agency that reports in cost per opportunity and dollars per opportunity, never cost per lead alone, and cuts the worst campaigns every year.
- Trust assets come first: named products, published price ranges, real photos, reviews as text, the owner's name on the license, and a repair option next to every replacement.
- Roofers talk damage, never claims. No free roof, no deductible help, no insurance specialist language anywhere in the marketing. Disputes go to a licensed public adjuster or attorney.
- Lead platforms are rented ground: thirty day cap, judged on tracked calls, never a twelve month contract, and your brand must outrank the platform for your own name.
Our Roofing Marketing System: Built in Order, Held Accountable
Roofing owners have learned to ask agencies hard questions: what are the monthly deliverables, is it month to month, is every call tracked, do you report cost per opportunity, where exactly do the leads come from. We built the agency to answer every one of them, because a roofing company should be able to hold its marketing accountable the same way it holds a supplier accountable.
The system runs in layers that feed each other. The base layer lowers the cost of every lead above it. Speed to lead makes every channel convert. Search produces the highest intent buyers. The website turns clicks into inspections. And the report shows all of it in the owner's units: opportunities, cost per opportunity, signed jobs, revenue, response time, close rate, and average ticket.
Base layer first
Reactivation of past customers, referral capture at the walkthrough, and a review program that spreads requests across the month.
Speed to lead on everything
Answering, missed call text back, five minute form response, and follow up every three days, with response time on the report.
Search, maps, and pages
Local Services Ads, search ads by service with click protection, a Google Business Profile that wins roofer near me, and ranking pages for every service and town.
Accountable reporting
Month to month, deliverables listed, every call tracked, documented lead sourcing, and cost per opportunity by channel.
We Market for the People Who Rebuild
Property Damage Marketing works for roofers, restoration companies, property damage lawyers, and public adjusters, and never for carriers, lead platforms, or anyone selling a free roof.
What Is Included in Roofing Marketing
One engagement, one flat monthly fee, one tracked system. Reactivation and referral campaigns, review generation, speed to lead setup, Local Services Ads, search ads by service, Google Business Profile management, roofing SEO, service and town pages, website design, owned video planning, call tracking, and monthly reporting in cost per opportunity.
Inside the System: Base Layer, Speed to Lead, Search, Website, and Video
Five layers, in the order they should be built.
Repeat, Referral, and Reputation
Homeowners forget who did their roof within five years. We reactivate every past customer with a priced tune up or gutter offer, capture referrals at the final walkthrough, send the review link the day the job closes, and spread requests across the month so they stick. The first twenty reviews matter more than years in business, a 4.9 with an owner response beats a 5.0 with none, and small repair jobs are the review engine. Never paid, never outsourced, never a velocity spike.
Speed to Lead
You do not have a lead generation problem; you have a receptionist problem. A person answers, missed calls get a text back inside a minute, forms get a call inside five, and follow up continues every three days until a yes or a no. Response time sits next to cost per lead on every report. See our article on speed to lead for roofers.
Search: Local Services Ads, Ads, Maps, and Pages
Local Services Ads first, because they sit above everything and charge per lead. Search ads next, one campaign per service with click protection. The Google Business Profile, which matters more than the website for roofer near me. Then ranking pages for every service and every town where the results page differs. See our pages on roofing leads, roofing Google Ads and LSA, and roofing SEO.
The Website
The owner and crew above the fold, named products, a cost page with dated local ranges, real job photos from a photo day, reviews as text, a repair option next to replacement, and a tracked number on every page, built in WordPress so you can edit it. See our page on roofing website design.
Owned Video and Social
Post from a personal profile, commit to a hundred videos, turn one long video into every short. The checklist: a customer telling the story, a one minute process video, an offer, a how to, install footage, a job story, an plain product guide, a before and after. Education first for cold audiences, local proof only.
You Should Be Able to Hold Your Marketing Agency Accountable. Here Is How.
Month to month. A monthly deliverables list. Every call tracked and recorded. Documented lead sourcing. Cost per opportunity by channel. Response time on the report. If an agency will not agree to all six, it is selling leads, not marketing.
How Long Does Roofing Marketing Take to Work?
Month 1: Base layer and ads
Reactivation and review campaigns launch, speed to lead installed, Local Services Ads live, search ads built by service, call tracking on everything.
Months 2 to 6: Maps, pages, and the website
The Google Business Profile climbs, service and town pages rank, the website relaunches with a cost page and real photos, and organic opportunities lower the blended cost.
Month 6 and beyond: Own the market
You hold the map pack and the first page for roofing searches in your area, the base layer carries you between storms, video compounds, and we cut the worst campaigns and expand the best.
We will tell you what your market and budget can produce, and when, before you spend a dollar.
Roofing Keywords: The Four Groups a Roofing Company Has to Cover
Roofing searches fall into four groups, and most roofing websites target one. The companies that own their market cover all four.
Buyer Keywords
Roofer near me, roofing company plus city, roof replacement plus city, roof repair near me. The searches with a buyer attached, won by Local Services Ads, the map pack, and a service page per city where the results differ.
Problem Keywords
Roof leak repair, missing shingles, water stain on ceiling, roof replacement cost. The homeowner has a problem and not yet a roofer. A helpful page and a real cost page earn the inspection first.
Storm Keywords
Hail damage roof, storm damage roof repair, roof inspection after hail. Pages built before the storm, copy that stays on damage and documentation, never claims.
Comparison Keywords
How to choose a roofing contractor, questions to ask a roofer, roofing warranty explained. The vetting stage, where plain content closes at a higher price. See our article on roofing SEO keywords.
One Call Maps Your Market, Your Numbers, and Your Plan
On the consultation we pull your market's search costs, your Google Business Profile standing, your past customer count, your review base against your competitors', and your close rate and average ticket, then show you what a program built in the right order would produce. You leave with a real read whether we work together or not.
"Relief does not start when the phone rings. It starts when a homeowner opens the door and sees a roofer they already trust. Our whole job is making sure that roofer is you."
Rob Claybon, Founder of Property Damage Marketing
Go Deeper on Roofing Marketing
- Roofing leads: every source of roofing leads, judged on cost per opportunity.
- Roofing SEO: the rankings that lower your cost per opportunity over time.
- Roofing Google Ads and LSA: paid calls managed by booked inspections.
- Roofing website design: the site that answers the trust questions.
- How to market a roofing company: the order that keeps the budget down.
- Commercial roofing marketing: winning property managers and building owners.
- Roofing lead generation companies: buy, build, or both, and what to ask before signing.
- Roofing marketing ideas: fifteen plays that produce jobs.
- Storm season roofing marketing: storm catching, not storm chasing.
Why the Lines a Roofing Marketer Will Not Cross Are the Reason to Hire One
The roofing industry is in a hard year: carriers posting record profits, managed repair shrinking, shingle prices up, marketing costs up, and the storm chaser model under regulatory pressure in every hail state. The companies that come through it are the ones that look nothing like a storm chaser: real office, real license, published prices, repair before replace, plain inspections, and marketing that never says free roof.
That is why every roofing campaign Property Damage Marketing runs stays inside three lines. No free roof and no deductible help in any disguise; the compliant message is the opposite, we never waive your deductible, and here is why that protects you. Roofers talk damage, never claims: inspect, document, photograph, write the estimate in the carrier's software, explain it, and send disputes to a licensed public adjuster or attorney. And no accusations against named companies; the villain is the storm chaser model and the carrier's incentive structure, said as alignment of interest versus conflict of interest, never a carrier's name.
The PA Hand Off Is a Referral Channel
A roofer who respects the line is the roofer public adjusters and adjusters trust, and that trust turns into referrals. Property Damage Marketing's sister agency, Public Adjusting Marketing, works exclusively with public adjusters, which is how we build partner pages that make a roofing company easy to refer: communication promises, documentation standards, and a clean hand off, never a fee.
Storm Catching, Not Storm Chasing
Storm work is real and large. The companies that win it have the pages, the ads, and the capacity ready before the storm, inspect honestly after it, and tell a homeowner when the roof is fine. We build for the season in your market and never for a door knock inside a window the state has closed.
The Roofer Above You Started Earlier. That Is Their Whole Advantage.
Reviews, rankings, and a past customer base all compound. Every month you wait, the company above you adds reviews and pages and gets harder to pass. Every month you build in the right order, the gap closes and then opens in your favor.
Questions Roofers Ask About Marketing Agencies
What does a roofing marketing agency do?
A roofing marketing agency builds and runs the system that produces inspections: reactivation and referral campaigns, review generation, speed to lead, Local Services Ads, search ads, Google Business Profile management, roofing SEO, a website that books inspections, and owned video, all tracked and reported in cost per opportunity. Property Damage Marketing builds it in that order and holds it accountable month to month.
How do I choose a roofing marketing company?
Choose a roofing marketing company by asking six questions: is it month to month, what are the monthly deliverables, is every call tracked, do you report cost per opportunity, where exactly do the leads come from, and will you ever advertise a free roof. The right answers are yes, a written list, yes, yes, documented, and never.
How much does roofing marketing cost?
Roofing marketing is scoped on a free consultation from your market's search costs, your close rate, your average ticket, and your break even, with one flat monthly fee. Companies with a strong repeat and referral base spend far less per customer than companies that start with search in a competitive metro. We show you the math before you commit a dollar.
What is the best marketing for a roofing company?
The best marketing for a roofing company is built in order: past customers and referrals first, speed to lead second, then Local Services Ads, search ads, the map pack, ranking pages, and a website that answers the homeowner's trust questions. Owned video compounds on top. No single channel does it alone, and every channel is judged on cost per opportunity.
Should a roofing company buy leads?
A roofing company can buy leads to fill a gap for about thirty days, which is how long platform leads usually work before quality falls. Cap any platform at a month, judge it on tracked calls, never sign a twelve month contract, and put the money into marketing you own.
Can roofing marketing include insurance claim work?
Roofing marketing can include storm damage pages, plain inspection offers, and a learning hub that explains the process inside the roofer's line. It should never include free roof, deductible help, insurance approved, claim negotiation, or insurance specialist language. Roofers talk damage; licensed public adjusters and attorneys talk claims.
How important are reviews for roofing marketing?
Reviews are the proof layer of roofing marketing: the first twenty matter more than years in business, a 4.9 with an owner response beats a 5.0 with none, and Local Services Ads rank partly on them. Small repair jobs are the review engine, so a repair and maintenance offer is part of every program. Never paid, never outsourced.
How long does roofing marketing take to work?
Roofing marketing usually produces tracked opportunities from the base layer and ads inside the first month, map pack and organic opportunities over two to six months, and compounding returns from reviews and video through the first year. The timeline is shorter for companies that already have a past customer base and a fast phone.
Do you build roofing websites?
Yes. We build roofing websites in WordPress with the Divi builder, written from an interview with the owner, with named products, a cost page, real photos from a photo day, reviews as text, a repair option next to replacement, and a tracked number on every page, and we train the owner to edit it.
Why choose Property Damage Marketing as your roofing marketing agency?
Property Damage Marketing builds roofing marketing in the order that works, ships speed to lead with every campaign, reports in cost per opportunity, never advertises a free roof or a claim, and markets only for the people who help property owners rebuild. Our founder directed $6,000,000 a month in advertising before founding the agency, and every opportunity is tracked to its source.
Somewhere in Your Market, a Homeowner Is Standing in the Driveway Looking Up. Be the Roofer They Are Relieved to See.
One free consultation maps your market, your numbers, and the order your marketing should be built in, by the team that markets for the people who rebuild.
Rob Claybon, Founder of Property Damage Marketing
Rob Claybon is one of the country's top lead generation marketers by budget managed, directing $1,000,000 a month in SEO and $6,000,000 a month in advertising for law firms before founding Property Damage Marketing. His approach blends lead generation with brand: leads meet property owners in the moment they need help, and brand builds the trust that gets your company chosen.
Roofing is where that balance decides everything. A homeowner cannot see the roof, so they grade the phone, the reviews, the price page, and the owner's name, and the roofer who earns that trust closes at a higher rate and a higher price. Rob built Property Damage Marketing to build the trust first and the lead flow on top of it, reported in the owner's own units.
Let's Mix My Passion With Yours
You love putting a roof over a family that needed one. I love building the marketing that makes you the roofer they are relieved to see. Start with one free call. I will listen to your story, pull up your market, and show you where your next jobs are coming from. No pitch deck. No pressure.
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